Brand heritage: The past in the service of brand management

Fabien Pecot and Virginie de Barnier ()
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Fabien Pecot: AMU - Aix Marseille Université

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Date: 2017-11-14
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Citations: View citations in EconPapers (10)

Published in Recherche et Applications en Marketing (English Edition), 2017, 32 (4), pp.72 - 90. ⟨10.1177/2051570717699376⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01794256

DOI: 10.1177/2051570717699376

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