The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

Marilyn Giroux, Frank Pons and Lionel Maltèse
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Lionel Maltèse: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2017-05-02
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Citations: View citations in EconPapers (2)

Published in International Journal of Sports Marketing and Sponsorship, 2017, 18 (2), pp.180 - 195. ⟨10.1108/IJSMS-05-2017-092⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01794389

DOI: 10.1108/IJSMS-05-2017-092

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