Loyalty Programme and Meta-Services:: Insights from the Case of Airline Alliances
Pierre-Yves Léo,
Vikrant Janawade () and
Jean Philippe
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Pierre-Yves Léo: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Vikrant Janawade: UNS - Université Nice Sophia Antipolis (1965 - 2019)
Jean Philippe: SBM offshore, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
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Date: 2017-01
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Published in International Journal of E-Services and Mobile Applications, 2017, 9 (1), pp.35 - 56. ⟨10.4018/IJESMA.2017010103⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01794396
DOI: 10.4018/IJESMA.2017010103
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