When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure

Richard Huaman-Ramirez and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2017-10-03
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Published in Journal of Marketing Theory and Practice, 2017, 25 (4), pp.375 - 395. ⟨10.1080/10696679.2017.1345595⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01794399

DOI: 10.1080/10696679.2017.1345595

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