The use and misuse of student samples: An empirical investigation of European marketing research

Rohail Ashraf and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2017
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Citations: View citations in EconPapers (13)

Published in Journal of Consumer Behaviour, 2017, 16 (4), pp.295 - 308. ⟨10.1002/cb.1590⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01794416

DOI: 10.1002/cb.1590

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