Uncovering and Understanding the Influence of Repeated Exposure on Fashion Products Adoption

Caroline Lebon and Dwight Merunka ()
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Caroline Lebon: Université Sorbonne Nouvelle - Paris 3
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2017
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Published in Journal of Marketing Development and Competitiveness, 2017

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01794437

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