Comprendre la valeur percue de la customisation de masse. Une distinction entre la valeur du produit et la valeur de l'experience de co-design

A. Merle (), Jean-Louis Chandon () and Elyette Roux ()
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Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Elyette Roux: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2008-09-01
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Published in Recherche et Applications en Marketing (French Edition), 2008, 23 (3), pp.27 - 50. ⟨10.1177/076737010802300301⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01795729

DOI: 10.1177/076737010802300301

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