Unmasking the ambushers: conceptual framework and empirical evidence

Marc Mazodier, Pascale Quester and Jean-Louis Chandon ()
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Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2012-02-10
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Citations: View citations in EconPapers (4)

Published in European Journal of Marketing, 2012, 46 (1/2), pp.192 - 214. ⟨10.1108/03090561211189284⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01795737

DOI: 10.1108/03090561211189284

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