A verbal rating scale to measure Japanese consumers' perceptions of product quality

Boris Bartikowski, Katsuyuki Kamei and Jean-Louis Chandon ()
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Boris Bartikowski: Euromed Marseille - École de management - Association Euromed Management - Marseille
Katsuyuki Kamei: Kansai University
Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2010-03-30
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Published in Asia Pacific Journal of Marketing and Logistics, 2010, 22 (2), pp.179 - 195. ⟨10.1108/13555851011026935⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796024

DOI: 10.1108/13555851011026935

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