The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries

Brigitte Muller () and Jean-Louis Chandon ()
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Brigitte Muller: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon
Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2004-06
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Citations: View citations in EconPapers (10)

Published in Journal of Marketing Communications, 2004, 10 (2), pp.153 - 165. ⟨10.1080/13527260410001693820⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796041

DOI: 10.1080/13527260410001693820

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