Effect of Price Information and Promotion on Click-Through Rates for Internet Banners

Mohamed Saber Chtourou, Jean-Louis Chandon () and Monique Zollinger
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Mohamed Saber Chtourou: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Monique Zollinger: CERMAT - Centre d'Études et de Recherche en MAnagement de Touraine - Institut d'Administration des Entreprises (IAE) - Tours

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Date: 2002-11-20
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Published in Journal of Euromarketing, 2002, 11 (2), pp.23 - 40. ⟨10.1300/J037v11n02_02⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796045

DOI: 10.1300/J037v11n02_02

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