Une echelle ordinale permettant de classer les repondants en satisfait, indifferent et insatisfait

Jean-Louis Chandon () and B. Bartikowski
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Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
B. Bartikowski: Euromed Marseille - École de management - Association Euromed Management - Marseille

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Date: 2004-03-01
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Published in Recherche et Applications en Marketing (French Edition), 2004, 19 (1), pp.39 - 53. ⟨10.1177/076737010401900103⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796046

DOI: 10.1177/076737010401900103

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