Effects of Configuration and Exposure Levels on Responses to Web Advertisements

Jean-Louis Chandon (), Mohamed Saber Chtourou and David Fortin
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Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
David Fortin: University of Canterbury [Christchurch]

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Date: 2003
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Published in Journal of Advertising Research, 2003, 43 (2), pp.217-229

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796048

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