Calibration internationale des échelles sémantiques

Boris Bartikowski, Jean-Louis Chandon () and Gierl Heribert
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Boris Bartikowski: Euromed Marseille - École de management - Association Euromed Management - Marseille
Jean-Louis Chandon: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2006
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Published in Décisions Marketing, 2006, 43-44, pp.207-219

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