Pochi consumatori fedeli abitano in paradiso

Cécile Bozzo, Dwight Merunka () and Jean-Louis Moulins ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Jean-Louis Moulins: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Date: 2007
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Published in Micro & Macro Marketing, 2007, 2, pp.221-246

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