Understanding Inertia in an Industrial Context

Cécile Bozzo
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Cécile Bozzo: DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Date: 2002
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Published in Journal of Customer Behaviour, 2002, 1 (3), pp.335 - 355. ⟨10.1362/147539202764441083⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796215

DOI: 10.1362/147539202764441083

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