Fidélité et comportement d'achat: Ne pas se fier aux apparences

Cécile Bozzo, Dwight Merunka () and Jean-Louis Moulins ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Jean-Louis Moulins: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

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Date: 2003
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Published in Décisions Marketing, 2003, 32, pp.9-17

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