Des images de marque aux représentations sociales: une application au secteur de l'automobile

Eric Tafani (), Vanessa Haguel and Angélique Ménager
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Eric Tafani: LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université
Vanessa Haguel: LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université
Angélique Ménager: LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université

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Date: 2007
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Published in Les cahiers Internationaux de Psychologie Sociale, 2007, Numéro 73 (1), ⟨10.3917/cips.073.0027⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796249

DOI: 10.3917/cips.073.0027

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