Strategie d'extension de gamme verticale: analyse de l'effet de halo de la marque selon les niveaux de gamme

Eric Tafani (), G. Michel and E. Rosa
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Eric Tafani: LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université
G. Michel: GAINS - ARGUMANS - Atelier De Recherche En Gestion De L'université Du Mans - GAINS - Groupe d'Analyse des Itinéraires et des Niveaux Salariaux - UM - Le Mans Université
E. Rosa: LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université

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Date: 2009-06-01
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Published in Recherche et Applications en Marketing (French Edition), 2009, 24 (2), pp.73 - 89. ⟨10.1177/076737010902400204⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796253

DOI: 10.1177/076737010902400204

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