Intégrité, bénéfices et identification: trois leviers pour booster l'engagement envers la marque sur les réseaux sociaux

A. Helme-Guizon (agnes.helme-guizon@univ-grenoble-alpes.fr) and Fanny Magnoni
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A. Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Fanny Magnoni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2016
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Published in Décisions Marketing, 2016, 84, pp.95-113

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