Product services: from a service supporting the product to a service supporting the client
Valérie Mathieu
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Valérie Mathieu: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
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Date: 2001-02
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Published in Journal of Business and Industrial Marketing, 2001, 16 (1), pp.39 - 61. ⟨10.1108/08858620110364873⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796270
DOI: 10.1108/08858620110364873
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