An Exploratory Study on Attitude Toward Luxury Products, Counterfeits and Imitations

Brigitte Muller () and Bruno Kocher
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Brigitte Muller: CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon
Bruno Kocher: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Date: 2007
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Published in Advances in Consumer Research, 2007

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01796273

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