Consistency between brand image and website image: Does it matter?

Brigitte Muller ()
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Brigitte Muller: CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon

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Date: 2008
Note: View the original document on HAL open archive server: https://amu.hal.science/hal-01796278v1
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Published in International Journal of Internet Marketing and Advertising, 2008

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