L'IMPACT DE LA COMMUNICATION ENVIRONNNEMENTALE Le cas E. Leclerc

Caroline Gauthier () and Emmanuelle Reynaud ()
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Caroline Gauthier: MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management
Emmanuelle Reynaud: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2005
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Published in Décisions Marketing, 2005, 39, pp.21-32

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