Multi-experiential cultural service and subscribers' loyalty: analysis of theatre consumption and theoretical extension

François Colbert, Zakia Obaidalahe and Salerno Francis
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François Colbert: HEC Montréal - HEC Montréal
Zakia Obaidalahe: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
Salerno Francis: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2017
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Published in International Journal of Arts Management, 2017, 20 (1), pp.21-30

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01798250

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