Potential demand for multimodal information. Evidence from the Plateau-de-Saclay

Sophie Dantan, Julie Bulteau () and Isabelle Nicolaï
Additional contact information
Julie Bulteau: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes

Post-Print from HAL

Abstract: By enabling the use of multimodal information by travelers, public policy can improve the use of soft travel modes and reduce the negative externalities of car use. However, such an eco-innovative multimodal information platform might only be efficient if travelers are willing to use it and pay for its development and update. To evaluate the relevance of the creation of a multimodal platform in the Plateau de Saclay – an area located 20 km south of Paris, very concerned by congestion – this paper measures workers' willingness to pay (WTP) for such a platform from a survey conducted in this area. A mixed logit is estimated to determine marginal WTP for the services that could potentially be provided by the platform. The willingness to pay for the multimodal platform is found to depend on the provision of real-time information and on gender-specific motives.

Keywords: stated preference modelling; Indicator-Based Sustainability Assessment; Eco-innovation in services; User Centric; willingness to pay (search for similar items in EconPapers)
Date: 2015-05-05
Note: View the original document on HAL open archive server: https://hal.science/hal-01799290
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Intelligent Transport System (ITS), Bordeaux, May 2015, Bordeaux, France

Downloads: (external link)
https://hal.science/hal-01799290/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01799290

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().