Innovations sociales et création de valeur partagée au sein des entreprises

Nacer Gasmi ()
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Nacer Gasmi: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: This work focuses on social innovations that are likely to create shared value, that is, to seek commercial success that has the potential to generate benefits for the society. This shared value deals with the wellbeing of low-income consumers and poor people. These innovations are also a lever to reduce the pressures that can be exerted by stakeholders in the social-political sphere (regulatory authorities and soft power), if the company does not reduce the negative externalities produced by its activities.

Keywords: Innovations sociales; Valeur partagée; Déterminants RSE; Low -cost; Bas coût; RSE Base de la pyramide; RSE-BoP (search for similar items in EconPapers)
Date: 2017-12
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Published in Vie et Sciences de l'Entreprise, 2017, 204, pp.95-111

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01799848

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