Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism

David Ralston, Carolyn Egri, Olivier Furrer, Min-Hsun Kuo, Yongjuan Li, Florian Wangenheim, Marina Dabic (), Irina Naoumova, Katsuhiko Shimizu, María Teresa de La Garza Carranza, Ping Ping Fu, Vojko Potocan, Andre Pekerti, Tomasz Lenartowicz, Narasimhan Srinivasan, Tania Casado, Ana Maria Rossi, Erna Szabo, Arif Butt, Ian Palmer, Prem Ramburuth, David Brock, Jane Terpstra-Tong, Ilya Grison, Emmanuelle Reynaud, Malika Richards, Philip Hallinger, Francisco Castro, Jaime Ruiz-Gutiérrez, Laurie Milton, Mahfooz Ansari, Arunas Starkus, Audra Mockaitis, Tevfik Dalgic, Fidel León-Darder, Hung Vu Thanh, Yong-Lin Moon, Mario Molteni, Yongqing Fang, Jose Pla-Barber, Ruth Alas, Isabelle Maignan, Jorge Jesuino, Chay-Hoon Lee, Joel Nicholson, Ho-Beng Chia, Wade Danis, Ajantha Dharmasiri and Mark Weber
Additional contact information
David Ralston: BGU - Ben-Gurion University of the Negev
David Brock: Human Genetics Unit, Department of Medicine (WGH) - The University of Edinburgh
Emmanuelle Reynaud: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Mark Weber: Argosy University

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Abstract: Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

Date: 2014
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Published in Journal of Business Ethics, 2014, 122, pp.283-306. ⟨10.1007/s10551-013-1744-9⟩

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Journal Article: Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01800688

DOI: 10.1007/s10551-013-1744-9

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