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What makes people evaluate differently and purchase original goods, counterfeits and imitations in the luxury industry? An investigation of a personal variable and hindering conditions

Vincent Chauvet (), Bruno Kocher and Brigitte Muller ()
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Vincent Chauvet: CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon
Bruno Kocher: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Brigitte Muller: HEC Lausanne - Faculté des Hautes Etudes Commerciales (HEC Lausanne)

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Date: 2007
Note: View the original document on HAL open archive server: https://hal.science/hal-01801072v1
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Published in 36th European Marketing Academy Conference, 2007, Reykjavik, Iceland

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