Employers, stand out! Employer brand: A valuable field untapped?

Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?

Laïla Benraiss-Noailles and Catherine Viot
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Laïla Benraiss-Noailles: Institut d'Administration des Entreprises (IAE) - Bordeaux
Catherine Viot: LSAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon

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Abstract: This paper presents a review of the literature devoted to the employer brand. The concept and its measurement are first presented and discussed. A definition is suggested and the antecedents of the employer brand are then exposed. The effects of employer brand on current and potential employees are also discussed. Finally, we develop an integrative model of the internal and external consequences of the employer brand. Following this model, a research program designed to tackle areas with little or no exploration to date is proposed.

Keywords: brand equity; human resources marketing; Employer brand; human resource management; gestion des ressources humaines; Marque employeur; marketing des ressources humaines; capital marque (search for similar items in EconPapers)
Date: 2014
Note: View the original document on HAL open archive server: https://hal.science/hal-01803664v1
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Published in Management international = International management = Gestión internacional, 2014, 18 (3), pp.60-81

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01803664

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