Healthy food promotion with an app ?

Patricia Gurviez, Madeleine Besson () and David Blumenthal ()
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Patricia Gurviez: GENIAL - Ingénierie, Procédés, Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech
Madeleine Besson: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
David Blumenthal: GENIAL - Ingénierie, Procédés, Aliments - INRA - Institut National de la Recherche Agronomique - AgroParisTech

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Abstract: Numerous health programs have tried to make people implement their diet to improve their health. These programs, mainly education and information-oriented, nevertheless sought to fight the epidemic of obesity and its potential outcomes on health disorders. We question how connected devices could provide a more effective method to promote healthy food. They can be used in a social marketing perspective to mix virtual entertainment and real commitment to a behavioural change, such as a healthier diet for a better life. The preliminary results tend to highlight motivation as the major factor compared to the type of devices used (website, app or connected devices such as Fitbit or Hapifork) and the type of message.

Keywords: Connected device; Prompt message; Healthcare; Systematic Literature Review; Social marketing (search for similar items in EconPapers)
Date: 2018-05-23
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Published in AMS46 : 2018 AMS 46th Annual Conference (Academy of Marketing Science), May 2018, New Orleans, Louisiana, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01806246

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