David Aaker: Efficacité publicitaire, capital marque, comportement du consommateur et lien marketing-finance

Catherine Viot
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Catherine Viot: LSAF - Laboratoire de Sciences Actuarielle et Financière - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon

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Date: 2016
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Published in Alain Jolibert. Les grands auteurs en marketing, EMS, 2016, Grands Auteurs, 978-2-84769-858-9

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