Internet: la face cachée des produits de luxe

Brigitte Muller (), Bruno Kocher and Björn Ivens
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Brigitte Muller: HEC Lausanne - Faculté des Hautes Etudes Commerciales (HEC Lausanne)
Bruno Kocher: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Björn Ivens: University of Bamberg

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Date: 2007-11-08
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Published in 12èmes Journées de Recherche en Marketing de Bourgogne, Nov 2007, Dijon, France

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