Brand Personality and Purchasing Decisions: Stereotype Content Model vs. Aaker Scale in an Empirical Setting

Güse, Dipl-Kfr, Ivens, Björn, Brigitte Muller () and Franciska Krings,
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Güse, Dipl-Kfr: UNIL - Université de Lausanne = University of Lausanne
Brigitte Muller: UNIL - Université de Lausanne = University of Lausanne, CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon, UTLN - Université de Toulon
Franciska Krings,: UNIL - Université de Lausanne = University of Lausanne

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Date: 2010
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Published in Marketing , 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01810518

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