The Impact of Visiting a Brand Website on Brand Personality

Brigitte Muller () and Jean-Louis Chandon ()
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Brigitte Muller: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Jean-Louis Chandon: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2003-08-01
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Published in Electronic Markets, 2003, 13 (3), pp.210 - 221. ⟨10.1080/1019678032000108301⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01810519

DOI: 10.1080/1019678032000108301

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