De l'impact des sites de marque: L’apport des outils relationnels

Laurent Flores, Brigitte Muller (), Meriem Agrebi and Jean-Louis Chandon ()
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Laurent Flores: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas
Brigitte Muller: HEC Lausanne - Faculté des Hautes Etudes Commerciales (HEC Lausanne)
Meriem Agrebi: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Jean-Louis Chandon: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2002
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Published in TRUST Marketing Association,TRUST Marketing Association, Chicago, IL: American Marketing Association, 2002

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