The benefits of the collaborative economy for financially constrained consumers: the case of second-hand buy-and-sell platforms

LES BENEFICES DE L’ECONOMIE COLLABORATIVE POUR LES CONSOMMATEURS FINANCIEREMENT CONTRAINTS: LE CAS DES SITES D’ACHAT/VENTE DE SECONDE MAIN

Florence Benoît-Moreau, Eva Delacroix and Béatrice Parguel ()
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Florence Benoît-Moreau: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Eva Delacroix: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: The present research fuels the debate about the opportunity of collaborative economy to "empower" low-income consumers. More precisely, it questions whether the economic and psychological benefits derived from the buy-and-sell activities on collaborative Internet platforms vary across users' income levels. A questionnaire was administered in May 2016 to a sample of 734 female respondents, recruited in France's poorest region, and over-representing the lower categories of incomes. Results indicate that all users derive economic benefits from their buy-and-sell activities on collaborative platforms. However, when it comes to psychological benefits, low and high-income consumers show a different pattern of results: whereas high-income respondents derive psychological benefits from their buy-and-sell activity itself, poor people do not directly associate psychological benefits from such activity, but only through the mediation of perceived economic benefits.

Keywords: Psycho-social benefits; Poverty; Collaborative economy; Second-hand; Bénéfices psycho-sociaux; Pauvreté; Marché d'occasion; Economie Collaborative (search for similar items in EconPapers)
Date: 2017-05
New Economics Papers: this item is included in nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-01819604v1
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Published in 46th European Marketing Academy Conference, May 2017, Groningen, Pays-Bas

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