Neural networks and the multinomial logit for brand choice modelling: a hybrid approach

Yves Bentz and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2000-04
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Citations: View citations in EconPapers (41)

Published in Journal of Forecasting, 2000, 19 (3), pp.177 - 200. ⟨10.1002/(SICI)1099-131X(200004)19:33.0.CO;2-6⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822273

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