La personnalité de la marque: bilan et perspectives

Jean-Marc Ferrandi (), Dwight Merunka () and Pierre Valette-Florence ()
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Jean-Marc Ferrandi: ONIRIS - École nationale vétérinaire, agroalimentaire et de l'alimentation Nantes-Atlantique
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Pierre Valette-Florence: Audencia Recherche - Audencia Business School

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Date: 2003-08-01
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Citations: View citations in EconPapers (3)

Published in Revue Française de Gestion, 2003, 29 (145), pp.145 - 162. ⟨10.3166/rfg.145.145-162⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822290

DOI: 10.3166/rfg.145.145-162

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