The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

Leila Hamzaoui and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2006-04
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Citations: View citations in EconPapers (15)

Published in Journal of Consumer Marketing, 2006, 23 (3), pp.145 - 155. ⟨10.1108/07363760610663303⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822293

DOI: 10.1108/07363760610663303

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