Consumers' product evaluations in emerging markets

Leila Hamzaoui Essoussi and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2007-07-24
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Citations: View citations in EconPapers (7)

Published in International Marketing Review, 2007, 24 (4), pp.409 - 426. ⟨10.1108/02651330710760991⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822297

DOI: 10.1108/02651330710760991

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