When consumers love their brands: Exploring the concept and its dimensions

Noël Albert, Dwight Merunka () and Pierre Valette-Florence ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Pierre Valette-Florence: Audencia Recherche - Audencia Business School

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Date: 2008-10
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Citations: View citations in EconPapers (90)

Published in Journal of Business Research, 2008, 61 (10), pp.1062 - 1075. ⟨10.1016/j.jbusres.2007.09.014⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822299

DOI: 10.1016/j.jbusres.2007.09.014

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