Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque

Noël Albert, Dwight Merunka () and Pierre Valette-Florence ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Pierre Valette-Florence: Audencia Recherche - Audencia Business School

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Date: 2010
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Published in Innovations - Revue d’économie et de management de l'innovation, 2010, 31 (1), ⟨10.3917/inno.031.0109⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822302

DOI: 10.3917/inno.031.0109

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