Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Aneela Akram, Dwight Merunka () and Muhammad Shakaib Akram
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2011-09-27
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Citations: View citations in EconPapers (11)

Published in International Journal of Emerging Markets, 2011, 6 (4), pp.291 - 303. ⟨10.1108/17468801111170329⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822304

DOI: 10.1108/17468801111170329

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