Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Leila Hamzaoui-Essoussi, Dwight Merunka () and Boris Bartikowski
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Boris Bartikowski: Euromed Marseille - École de management - Association Euromed Management - Marseille

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Date: 2011-09
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Citations: View citations in EconPapers (18)

Published in Journal of Business Research, 2011, 64 (9), pp.973 - 978. ⟨10.1016/j.jbusres.2010.11.020⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822305

DOI: 10.1016/j.jbusres.2010.11.020

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