The impact of brand personality and sales promotions on brand equity

Pierre Valette-Florence (), Haythem Guizani and Dwight Merunka ()
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Pierre Valette-Florence: Audencia Recherche - Audencia Business School
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2011-01
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Citations: View citations in EconPapers (37)

Published in Journal of Business Research, 2011, 64 (1), pp.24 - 28. ⟨10.1016/j.jbusres.2009.09.015⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822306

DOI: 10.1016/j.jbusres.2009.09.015

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