The impact of customer‐company identification on consumer reactions to new corporate initiatives

T.C. Melewar, Rohail Ashraf and Dwight Merunka ()
Additional contact information
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Post-Print from HAL

Date: 2013-07-26
Note: View the original document on HAL open archive server: https://amu.hal.science/hal-01822311v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in Marketing Intelligence and Planning, 2013, 31 (5), pp.489 - 507. ⟨10.1108/MIP-04-2013-0065⟩

Downloads: (external link)
https://amu.hal.science/hal-01822311v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822311

DOI: 10.1108/MIP-04-2013-0065

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().