Reinterpreting cultural priming effects in cross-cultural consumer research

Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2013-12
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Published in AMS Review, 2013, 3 (4), pp.232 - 248. ⟨10.1007/s13162-013-0032-2⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822314

DOI: 10.1007/s13162-013-0032-2

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