Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Marc Mazodier and Dwight Merunka ()
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Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2014-07
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Citations: View citations in EconPapers (11)

Published in Journal of Business Research, 2014, 67 (7), pp.1552 - 1558. ⟨10.1016/j.jbusres.2014.01.015⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822316

DOI: 10.1016/j.jbusres.2014.01.015

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