The Use of Territory of Origin as a Branding Tool

Mohua Zhang and Dwight Merunka ()
Additional contact information
Mohua Zhang: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Dwight Merunka: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

Post-Print from HAL

Date: 2014-11
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Global Business and Organizational Excellence, 2014, 34 (1), pp.32 - 40. ⟨10.1002/joe.21582⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01822318

DOI: 10.1002/joe.21582

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().